Originally fears color sales for Lottery "disconnection" is not satisfactory, but the European Cup group match in 36 games, color hand over 3.75 billion yuan in sales and competition results. Ching Ming holiday area is now scalpers chaos
2016 France European Cup is previously high-speed growth of Internet lottery was sale rectification zhihou of first contest, originally outside worried competing color sales will because Lottery "broken network" and not satisfactory, but European Cup group game 36 field game, competing color is surrendered has 3.75 billion yuan of sales results, field are 104.1 million yuan of sales close Yu "broken network" Qian Brazil World Cup group game of field are sales. The reason, other some good other than color on the policy, and Internet ticket sales never really "off network".
Shang has policy, Xia has countermeasures, SINA color pass on statistics European Cup during has 30 home around of size website in sale competing color, plenty of only to broken network Qian of big customer, and old user provides "white list" sales; some make up "Lottery home" of purchasing service; also has more is line Xia entity shop through micro-letter group, and QQ Group for customer provides Xia single service...... Closer inspection, such behavior is illegal, not to mention there are still some fish in troubled waters, eating behaviors of small sites. Miss the lottery told Chengdu business daily reporters, during the European Championship competing color, her purchase of a lottery ticket on the APP, but only allows 70% bonus withdrawals and 30% you can continue to purchase lottery, "I was a little worried could last a full withdrawal. "On one side is the Lottery Web site cannot be openly selling color, the other side is strong during Euro Lottery online purchase lottery requirements, so that breeds chaos. To solve this problem, can only be issued licences of Internet Lottery sales as soon as possible, so punters can have a formal channel of Internet purchase lottery.
Actual \
36 euro group match color averaging sales of billions of dollars, close to the World Cup
In March 2015, the fast-growing Internet ticket suffered a State Ministry of finance, the Ministry of Civil Affairs and institutions such as the General Administration of sport jointly issued by the sale of the car after regular lottery to buy channel only real Lottery outlets. 1/8 has entered in the European Cup final when sales because of the color of "disconnection" and a huge slippage? European Cup opener hosts France and Romania competing color sales of 45 million, of the first world war, not really ideal. During the 2014 World Cup, 48 group matches of color sold 5.927 billion yuan, average sales per game to 123 million. European Cup opener sold for 45 million.
But Euro lottery fever after being pulled up, sales are on the rise. In group game first round end Hou, Qian 12 field European Cup game competing color sales reached 500 million Yuan, if is Shang and European Cup related of series shut play (is will earlier for of America Cup, and j League, and bakap and European Cup part events for series shut), so sales has reached 600 million, average each field game of sales for 50 million, although and World Cup group game during also cannot than, but has over outside of is expected to. Media asserted that this European Cup competition color should have sold more than 4 billion.
But this estimate was a bit conservative. Data from the sports lottery Center show, June 13-on June 19, a quiz of the week up to 2.933 billion yuan in sales, when weeks rose 111%, is March 2015 Lottery "cut off" its colorful weekly sales record. After the end of the group stage of the European Championship, according to the information times reported, data from the national sports lottery Center shows, 36 euro group match for color contributes 3.75 billion yuan in sales, averaging sales of 104.1 million, close to the World Cup group stage match sales levels. Based on this estimate, the current European Cup race color or reached 5.3 billion yuan in sales.
Why Lottery "disconnection" cases, European Cup of race color or to get close to the World Cup sales results?
Because \
"Solid gameplay" and postpone the sale of two large positive boost sales
In the lottery, "cutting off", the euro color not much decline in sales the first reason is that the lottery for the first time in the contest to buy to match fixing, this European Cup open to all events has "solid gameplay". The so-called "single solid gameplay" refers to a lottery win in a game when betting, concede points wins, winning odds are subject to Lottery betting displays odds, rules and European betting company, is no longer the same as before the odds of winning when betting is only a reference.
Under the rules of competition in the past bet, punters betting the former does not know how much their own lottery proceeds, because sports lottery Center according to the race on the spot purchase lottery number, total amount, number of WINS and other factors to calculate benefits, lottery lottery to know exactly how much in bonuses. "Solid gameplay" open so that everyone can know before betting yields will to some extent Kindle buyer enthusiasm. "Solid gameplay" is listed at the end of 2014, Brazil has not caught up with the World Cup, so this European Cup became "single solid gameplay" after the implementation of the competition for the first time, attracting punters buying is not surprising.
In addition, the sports lottery Center also provides 24 match in this European Cup dates, colorful football sales deadline postponed to 3 o'clock in the morning, most nights before the start of a European Cup match. Sale extended to some extent the sales played a key role, as many "senior Lottery" accustomed to under live odds, information changes before the start of the game the minute betting, past color sales deadline, so that the part of the buyer or give up, or flow underground gambling.
Underlying causes of \
At least 8 large sites also quietly breaking sale of tickets
In addition to these two major positive addition to performance in the European Cup competition and sales of color well, lottery and Lottery website APP walking a great relationship! "The lottery has been in fact no real offline! "One of the senior people in the industry yesterday, told Chengdu business daily reporters interviewed a fabulous, he said:" in fact size, new and old Lottery Web site, APP has been selling lottery tickets in various ways, some are walking, some are blatant. "Sina PANTONE during the European Cup was at last count, at least 8 large sites in the sale of tickets, and those tickets small websites with no fame over 20, I'm afraid.
Industry people told Chengdu business reported Reporter: "big of Lottery website are has himself of white list, broken network Qian of big customer are retained in hand Shang, these big customer and past of old user are is can in these big website Shang buy to Lottery, but new registered of user is not sold you, currently most Lottery website is with this way in operation, and are just do, not publicity. But they are now below the line votes out of the store, because the provincial Lottery centres are not allowed as before and lottery websites for data connection. "
And now there are Web sites and APP during the European Cup he took to "ticket home" 's purchasing activities, formally "Beijing Eastern home" home delivery. Nominally are bets on a site or APP, will deliver the ticket, "but many of them do not send tickets, who have nothing to do three o'clock in the morning knocking at the door for you to vote! After winning on the Internet giving the money back to you, and used to purchase lottery tickets over the Internet is actually a property. "In addition, there are some online stores also engage in micro-groups, micro-, QQ Group, public sales, customers went under the red envelope, transfers, to the owner. Summary of the above acts as people in the industry: "it is illegal, but Lottery Center tube, however, like a lot of online stores are doing micro-letter group, QQ Group orders, how to block it? Lottery now is primarily used for connectors, equipment of such strikes. "As far as" sport big business "report, the sports lottery Center and the Ministry of public security was monitoring secretly sold color Web site lists currently has three websites have been included in the blacklist, cracking down after the European Championship.
Industry on the Chengdu commercial daily said: "now color people fear most is to meet up with tickets website, not bonus after winning. Lottery has cut off more than a year, has not lifted movements, even after the lift is only open two or three big Internet Lottery Web site ticketing, but also allow Internet Lottery has a regular place. While is Lottery website cannot be openly sold color, only sneaky little tricks, the other side is strong during Euro Lottery online purchase lottery requirements, irreconcilable contradiction between some informal, even cheat sites have the living space. So to solve this mess, are issued licences of Internet Lottery sales as soon as possible, and hope that this process will not drag on longer. "