Areas have come full circle for jefe and bestie to Marc Jacobs iPhone cover, Sofia Coppola. She was the deal with from the designer's first eponymous perfume and then she's positioning herself on the other side of their camera to lens the latest commercially produced spot for Daisy (a scent regarding became an instant classic when it entered in 2007, and became a veritable collection with the addition of Eau So Brand-new in 2011 and Dream this year). Similar to Coppola's
, the sweetness involving models Ondria Hardin, Antonia Wesseloh, Sophia Ahrens, and Malaika Firth frolicking through the German countryside has become underscored by a mood that's alot more sinister. For the original Daisy glaring Hardin, the camera is meant to behave as her "boyfriend" following your spouse through the field, while the catwalkers creating daisy chains together and tiptoeing through streams feels almost as the girls "snuck out of their boarding school" to partake in a "lazy afternoon. "
Here, go look behind the curtain of the new campaign and get a fashionable first look at the TV spot.
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