How far would you go to pick up your favourite designer clothes before the crowds? Is Tokyo far satisfactory? That is exactly what a group of die-hard miu miu iphone fans did recently.
A month ago, I was invited to fly to the site the Japanese capital for the opening method new miu miu iphone 5 store during luxury shopping district of Aoyama. How could I refuse? Especially when the following meant catching Sakura season, the type of cherry blossom trees' peak its heyday time. It's so revered during Japan that there is a blossom look at at the end of the weather forecast; "Open 19 per cent", "Open 32 single cent" announce the eager reporters each morning.
Amongst the blossoms was a gem box of a new Miu Miu store designed by the star Deluxe architects Herzog and De Meuron who you might better know for that work at the Tate Modern. Telegraph Luxury's Architecture expert Caroline Roux has more on the building itself, what happened inside this structure ended up just as intriguing. For Miu Miu created a rather unique shopping event – an event that, for the brand's most loyal fans, trumped the type of cotton candy-like blossoms that provided the streets outside. Miu Miu invited around 100 Very Important Business (known as VICs) including 28 who travelled specifically for the gift buying event from other cities in Asia. These VICs were lured together with the opportunity to shop privately in the very new store, a day ahead of its a tally to the rest of the public. Whilst everyone were able to buy the current Spring/Summer sequence, they were also privy to the Pre-Fall collection shown only a short whilst ago to the press and to be able to the rest of the world in June later this current year. Limited edition products, found only at a Aoyama Miu Miu store , uber luxe bags with woolen, shoes, and jewels – obtained been snapped up. Sold out, in fact. For the firts time, the brand was able to do this with the makes use of collection and with enough sizes as well quantity to satisfy their Japanese VIC. There was no waiting list with the high flying, big rollers. Typically the Miu Miu's HQ insisting the type of shopping event was a one-off and then for the Aoyama opening, I'd bet that the initiative is sure to become a very new habit for luxury brands. Those actions Miu Miu has touched available on is the ever-constant quest for true style fashion; to offer customers something actually special at non-couture prices nicely waiting times. Other brands might appear at pushing production forward so that a couple of months ahead of schedule they can offer a some limited amount of product before anyone else , that's a great incentive for women who wish to be unique.
The suggestion will cause rather a few a designer to break out in some nervous sweat considering the ferocious armonia of the current fashion cycle. The device remains to be seen how brands will fulfill the demands of our instant online satisfaction age, while keeping customers eager about their bricks-and-mortar stores. Not to mention the way they'll do so sustainably. Not all elegance brands can tackle the challenge. Although there is another industry that may just like to get in on the action , travel. Could luxury travel as well luxury brands unite and make sole glorious-gold plated baby? Could the unknown people come together to make the ultimate, modern jet-setting VIC experience? Take exclusive line up jumping shopping access; add a exclusive jet and an exotic destination – what is there not to fondness? I can hear the tills buzzing now, and remember you heard the following here first.
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